The neighbourhood, the crew, the expensive car – arguably all key ingredients in a grime video – however Bugzy Malone has revealed his visuals helped reunite a family.
In an interview with BBC 1Xtra’s DJ Target, the grime rapper confirmed that the homeless characters in his Run video were not actors.
Bugzy Malone said: “We went out and got proper homeless people. We had a chance to chat to them and give them a little something.
“We got proper people off the streets of Manchester in there.”
The 27-year-old whose real name is Aaron Davis said that shortly after the video was released his management team received a message from a woman who recognised one of the men in it.
“We got an email off a mum of one of the guys, the guy had been missing for six months, to a year.
“He was on the missing list. And when she’s seen him in my music video, it made her go out and find him.”
Bugzy Malone told DJ Target that reuniting the man and his family was of the proudest moments of his career.
He said during a conversation he learned that the man had previously tried to take his own life.
“Long story short, he tried to commit suicide and that kind of thing, now he’s back with his family.
“His life is back on track, he’s back home with his family and he’s got a girlfriend,” said the rapper.
Bugzy Malone was talking to DJ Target after the Manchester born rapper’s B. Inspired album was selected as one of the albums of year.